Marketing the Professional Services Firm Hardback - 2005 - 1st Edition
by Laurie Young
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From the publisher
First line
From the rear cover
MARKETING THE PROFESSIONAL SERVICES FIRM
APPLYING THE PRINCIPLES AND THE SCIENCE OF MARKETING TO THE PROFESSIONS
LAURIE YOUNG
The professional services sector is vast and growing. Traditionally associated with accountancy and legal firms, today's market ranges from IT & Telecoms through management and recruitment consultancy to architects, surveyors, financial and retail services. Within it are all kinds of businesses, from international brands to niche players.
As markets valued at up to $700 billion worldwide mature, there is an urgent need for new marketing thinking for global players and small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is readable, compelling and theoretically sound. Featuring case studies from Deloitte, Russell Reynolds Associates, IBM Global Services and Interbrand, it is the definitive guide to effective marketing and business development in professional services.
Details
- Title Marketing the Professional Services Firm
- Author Laurie Young
- Binding Hardback
- Edition number 1st
- Edition 1
- Pages 432
- Volumes 1
- Language ENG
- Publisher Wiley, Chichester, England
- Publication date 2005-09-01
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780470011737 / 0470011734
- Weight 1.67 lbs (0.76 kg)
- Dimensions 9.26 x 6.12 x 1.13 in (23.52 x 15.54 x 2.87 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Service industries - Marketing, Professional corporations - Marketing
- Library of Congress Catalogue Number 2005010793
- Dewey Decimal Code 658.8
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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