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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You
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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage Paperback - 2004 - 1st Edition

by Michael V. Marn; Eric V. Roegner; Craig C. Zawada

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Reader reviews for The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

From the publisher

Pricing--for any company in any industry--is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.

Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.

The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service.

With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.

First line

There are many capabilities that may allow a company to perform better than its competitors.

Details

  • Title The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage
  • Author Michael V. Marn; Eric V. Roegner; Craig C. Zawada
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 114
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Hoboken, NJ
  • Publication date November 8, 2004
  • ISBN 9780471466703 / 0471466700
  • Weight 0.43 lbs (0.20 kg)
  • Dimensions 9.12 x 6.08 x 0.36 in (23.16 x 15.44 x 0.91 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Pricing
  • Library of Congress Catalogue Number 2005273368
  • Dewey Decimal Code 658.15

About the author

MICHAEL V. MARN is a partner in the Cleveland office of the international consulting firm of McKinsey & Company. He joined McKinsey in 1977, and has developed some of the most widely used analytical approaches for identifying and capturing opportunities in pricing. He has written articles on pricing that have appeared in publications including the Wall Street Journal, the New York Times, and the Harvard Business Review.

ERIC V. ROEGNER is a partner in the Cleveland office of McKinsey & Company. Since joining McKinsey in 1994, he has served clients in all major markets on a wide range of pricing and marketing issues. In addition, he has published several articles on pricing and marketing strategy in journals including Marketing Management, the OESA Journal, and the McKinsey Quarterly.

CRAIG C. ZAWADA is a partner in the Pittsburgh office of McKinsey & Company. Since joining McKinsey in 1997, he has worked with companies across a wide range of industries, helping them to identify and capture improvements in pricing. He is widely published in the area of pricing strategy, with articles appearing in the Harvard Business Review, Mergers and Acquisitions, and the McKinsey Quarterly.

RAJNEESH SURI, PhD, is Assistant Professor of Marketing at Drexel University. His expertise is pricing, promotions, and branding. He was an expert in the pricing practice at McKinsey & Company and?a visiting assistant professor at Cornell University before his academic appointment at Drexel University.

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The Price Advantage : Step-by-Step Exercises and Tests to Help You Master the Price Advantage
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The Price Advantage : Step-by-Step Exercises and Tests to Help You Master the Price Advantage

by Suri, Rajneesh, Zawada, Craig C., Marn, Michael V., Roegner, Eric V

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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

by Marn, Michael V.; Roegner, Eric V.; Zawada, Craig C.

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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price...
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The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance)

by Michael V. Marn

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  • first
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1
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9780471466703 / 0471466700
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Brand: John Wiley Sons, Inc, 2004-11-08. 1. paperback. Used: Good. 6.04x0.43x9.15. Buy with confidence. Excellent Customer Service & Return policy.
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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price...
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The Price Advantage Workbook: Step-By-Step Questions and Exercises to Help You Master the Price Advantage

by Marn, Michael V, and Roegner, Eric V, and Zawada, Craig C

  • Used
  • Paperback
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Fine.
Binding
Paperback
ISBN 10 / ISBN 13
9780471466703 / 0471466700
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NZ$51.45
NZ$8.90 Delivery to USA

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Description:
Hoboken, NJ: John Wiley & Sons. 2004. Trade paperback. Fine.. Glued binding. 114 p. Contains: Unspecified. Wiley Finance (Workbooks). Audience: General/trade. . No previous owner's name clean, tight pages looks brand new (I just don't list them as new since I purchase them used) Never read .
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Item price
NZ$51.45
NZ$8.90 Delivery to USA
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price...
Stock photo: cover may vary

The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage (Wiley Finance)

by Michael V. Marn

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780471466703 / 0471466700
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1
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Free Delivery to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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NZ$53.01
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