Culture Jam: How to Reverse America's Suicidal Consumer Binge--Any Why We Must Paperback - 2000
by Kalle Lasn
This eloquent call to arms against the "branding" of America and toward a cultural revolution encourages a return to individuality, creativity, and free thinking to its citizens. Illustrations.
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First line
From the rear cover
America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.
A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.
Details
- Title Culture Jam: How to Reverse America's Suicidal Consumer Binge--Any Why We Must
- Author Kalle Lasn
- Binding Paperback
- Edition [ Edition: Repri
- Pages 272
- Volumes 1
- Language ENG
- Publisher William Morrow & Company, New York, New York, U.S.A.
- Publication date 2000-11-07
- Features Bibliography, Index
- ISBN 9780688178055 / 0688178057
- Weight 0.46 lbs (0.21 kg)
- Dimensions 7.98 x 5.34 x 0.72 in (20.27 x 13.56 x 1.83 cm)
-
Themes
- Chronological Period: 1950-1999
- Category Sociology
- Library of Congress subjects Popular culture, Intercultural communication
- Dewey Decimal Code 302.23
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