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The Content Code: Six essential strategies to ignite your content, your
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business Paperback - 2015

by Mark W. Schaefer

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From the publisher

Named world's best SEO book by Book Authority and one of the top five business books of the year by INC magazine!Mark W. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget.

Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world.Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

Details

  • Title The Content Code: Six essential strategies to ignite your content, your marketing, and your business
  • Author Mark W. Schaefer
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 260
  • Volumes 1
  • Language ENG
  • Publisher Mark W.\Schaefer
  • Publication date 2015-03-05
  • Features Bibliography, Index
  • ISBN 9780692372333 / 0692372334
  • Weight 0.67 lbs (0.30 kg)
  • Dimensions 8.5 x 5.5 x 0.55 in (21.59 x 13.97 x 1.40 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Web site development, Internet marketing
  • Dewey Decimal Code 658.872

About the author

Mark W. Schaefer, the author of The Tao of Twitter (2011 with new editions in 2012 and 2014), Return On Influence (2012), Born to Blog (2013), Social Media Explained (2014), and The Content Code (2015), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog (grow) (www.businessesGROW.com), is one of the most accalimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business

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The Content Code: Six essential strategies to ignite your content, your marketing, and your business
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The Content Code: Six essential strategies to ignite your content, your marketing, and your business

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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your...
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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

by Schaefer, Mark W

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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your...
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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your...
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The Content Code : Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

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