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Marketing Communications Management
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Marketing Communications Management Paperback - 2004 - 1st Edition

by Paul Copley

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

First line

The nature of marketing communication is explored and relationships developed with strategic marketing.

Details

  • Title Marketing Communications Management
  • Author Paul Copley
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 456
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Oxford, United Kingdom
  • Publication date 2004-09-23
  • Features Glossary
  • ISBN 9780750652940 / 0750652942
  • Weight 2.74 lbs (1.24 kg)
  • Dimensions 10.94 x 8.36 x 1.05 in (27.79 x 21.23 x 2.67 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.802

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Marketing Communications Management: Concepts and Theories, Cases and Practices
Stock photo: cover may vary

Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

  • Used
  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750652940 / 0750652942
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1
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NZ$5.89
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Description:
Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780750652940
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Item price
NZ$5.89
NZ$32.64 Delivery to USA
Marketing Communications Management: Concepts and Theories, Cases and Practices
Stock photo: cover may vary

Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, P.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750652940 / 0750652942
Quantity available
1
Seller
Item price
NZ$5.89
NZ$32.64 Delivery to USA

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Description:
Elsevier, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780750652940
Add to wish list
Item price
NZ$5.89
NZ$32.64 Delivery to USA
Marketing Communications Management: Concepts and Theories, Cases and Practices
Stock photo: cover may vary

Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

  • Used
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ISBN 10 / ISBN 13
9780750652940 / 0750652942
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

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9780750652940 / 0750652942
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Routledge, 2004-09-23. New Ed. paperback. Used: Good. 8.00x1.00x10.75. Buy with confidence. Excellent Customer Service & Return policy.
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

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ISBN 10 / ISBN 13
9780750652940 / 0750652942
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing Communications Management

Marketing Communications Management

by Paul Copley

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key iss
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NZ$231.06
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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Marketing Communications Management: Concepts and Theories, Cases and Practices

by Copley, Paul

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Paperback
ISBN 10 / ISBN 13
9780750652940 / 0750652942
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Routledge, 2004-09-23. New Ed. paperback. New. 8.00x1.00x10.75. Buy with confidence. Excellent Customer Service & Return policy.
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NZ$178.05
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Marketing Communications Management
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Marketing Communications Management

by Copley, Paul,

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ISBN 10 / ISBN 13
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like new.
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Marketing Communications Management
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Marketing Communications Management

by Copley, Paul,

  • New
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ISBN 10 / ISBN 13
9780750652940 / 0750652942
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Marketing Communications Management
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Marketing Communications Management

by Paul Copley

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9780750652940 / 0750652942
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Elsevier , pp. 456 . Papeback. New.
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