The Innovator's Toolkit Hardback - 2012 - 2nd Edition

Success with organic growth takes a lot more than great ideas. It requires managers and employees who can skillfully and consistently execute a solid system for innovation. The Innovator's Toolkit offers fifty-plus tools and techniques that anyone involved with innovation should know--including strategies for improving products and services, and methods for developing new ones. You'll learn how to identify innovation opportunities, generate new and unusual ideas, select the best ideas for further refinement, and test new solutions for their chances of success in the marketplace.

The Innovator's Toolkit offers a practical framework for making innovation predictable and sustainable. Neatly organized within a four-step innovation methodology--define, discover, develop, and demonstrate--you'll learn how to apply such techniques as Jobs to be Done, Ethnography, Trend Prediction, Biomimicry, Six Thinking Modes, Work Cell Design, and dozens of others.

This easy-to-use reference, now in its Second Edition, has been significantly revised to address the evolving needs of innovators in any industry, including:

• A new introduction that shows why so many fail at innovation--and how you can succeed
• Several new techniques that help reduce the risks of innovation
• Updated exhibits and examples to make the techniques more readily understandable, useable, and current

Boost your team's confidence, greatly reduce the chance of expensive failures, and give yourself the means to move innovation mountains in your organization.