Home The International Encyclopedia of Strategic Communication, 3 Volume Set by Robert L. Heath (Editor); Winni Johansen (Editor) (ISBN: 9781119010715)

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Name: International Encyclopedia Of Strategic Communication, 3 Volume Set
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Author: Robert L. Heath, Winni Johansen
ISBN: 9781119010715

by Robert L. Heath (Editor); Winni Johansen (Editor)

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From the publisher

Das internationale Referenzwerk auf dem Gebiet der strategischen Kommunikation.

Der Begriff "strategische Kommunikation" bezieht sich traditionell auf die externe Unternehmenskommunikation, d. h. PR, Marketingkommunikation und Werbung. Vernachlssigt wird dabei, die Bedeutung im Bereich der persuasiven Beeinflussung. In den vergangenen Jahren hat sich die strategische Kommunikation zunehmend zu einem ganzheitlichen Ansatz entwickelt. Auch der Rolle im soziokulturellen Kontext wird mehr Beachtung geschenkt. In Fachartikeln, Lehrbchern und Handbchern wurde bereits versucht, Umfang, Zielsetzung und Charakter des Konzepts zu definieren. Die International Encyclopedia of Strategic Communication ist allerdings das erste Werk, dass sich dem Fachgebiet ausfhrlich widmet und smtliche aktuellen theoretischen und praktischen Anstze abdeckt.

Dieses aktuelle Referenzwerk spiegelt nicht nur allgemein den heutigen internationalen Trend in den Kommunikationswissenschaften wider, sondern untersucht darber hinaus die Anstrengungen von Vordenkern und Praktikern weltweit, Form, Struktur, Funktion und Zweck der internen und externen Kommunikation in Unternehmen kritisch zu beleuchten, miteinander zu verbinden und neu zu definieren. Die Herausgeber haben dazu ein multidisziplinres Autorenteam aus der ganzen Welt, u. a. aus Forschung und Lehre sowie der Industrie, gewinnen knnen. Die Experten berichten ber ihre Einschtzungen und Erfahrungen zu den vier Hauptthemen Strategie, Organisation, Management und soziokulturelle Wirkung.
- Definiert moderne Konzepte, Modelle, Theorien, Zusammenhnge und professionelle Praktiken der strategischen Kommunikation im 21. Jahrhundert.
- Behandelt alle Zusammenhnge, in denen eine strategische Einflussnahme erforderlich ist, um die gewnschten Ergebnisse zu erzielen: Ergebnisse im Interesse von Organisationen und derjenigen, die beeinflusst werden sollen.
- Geht ber die traditionellen, von den USA dominierten Perspektiven hinaus und verfolgt einen internationalen Ansatz.
- Erlutert die strategische Kommunikation aus dem dringend notwendigen soziokulturellen Blickwinkel.
- Untersucht die Rolle der strategischen Kommunikation im bergreifenden Kontext, d. h. ber die Zielsetzung in Unternehmen hinaus, und wirft einen umfassenderen Blick auf die Funktion in Organisationen aller Art.

From the rear cover

THE DEFINITIVE INTERNATIONAL REFERENCE ON STRATEGIC COMMUNICATION

The term "strategic communication" began to take on its current intellectual and professional trajectory so that by 2007 an academic journal could be launched and a definition proposed. The concept was needed to sharpen the acumen of various communication functions within organizations and entities in order to improve their approach and thus be more successful in fulfilling their mission, vision, values statements and goals.

In recent years, strategic communication has evolved to become more integrative, holistic and has taken on a sociocultural orientation. The first major work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice.

Reflecting the current international trends within communication studies generally, this timely reference explores current efforts on the part of thought leaders and communications professionals from around the globe to critique, integrate, and reengineer forms, structures, functions of, best practices, and purposes for both internal and external organizational communication as a management process. These experts share their insights, knowledge and experience within four major areas: strategy, organization, management, and sociocultural impact.

Defines and presents state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication
Addresses major contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations or other entities - as well as those whom they seek to influence or depend upon for success
Explores specific topical entries that have come to constitute the applications and intellectual foundations that enrich strategic communication
Examines strategic communication's role and offers a broad view of its impact on professional areas
Examines how strategic communication principles transcend and are applied currently in specialties such as public relations, conflict and issues management, public diplomacy, political communication, managerial communication, internal communication, technical communication, marketing communication and advertising, fundraising development, social advocacy, information campaigns, health communication, and stakeholder engagement

Written with the support and editorial assistance of the International Communication Association, the world's leading association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication, The International Encyclopedia of Strategic Communication is an indispensable resource for students, teachers, and researchers in the burgeoning field of strategic communication worldwide.

Details

Title The International Encyclopedia of Strategic Communication, 3 Volume Set
Author Robert L. Heath (Editor); Winni Johansen (Editor)
Binding Hardback
Pages 1868
Volumes 1
Language ENG
Publisher Wiley-Blackwell
Features Bibliography, Index
ISBN 9781119010715 / 1119010713
Weight 8.15 lbs (3.70 kg)
Dimensions 10.8 x 5.7 x 8.3 in (27.43 x 14.48 x 21.08 cm)
Category Sociology
Library of Congress subjects Business communication, Communication in management
Library of Congress Catalogue Number 2018016661
Dewey Decimal Code 658.45

Media reviews

Citations

Choice, 03/01/2019, Page 0

About the author

ROBERT L. HEATH, PHD, (professor emeritus, University of Houston, USA) recently published two four-volume works: Public Relations: Critical Concepts in Media and Cultural Studies (2013) and Strategic Communication (with Anne Gregory) as part of Sage Benchmarks in Communication, (2015) He is co-editor, with yvind Ihlen, of The Handbook of Organizational Rhetoric and Communication (Wiley Blackwell 2018). His research areas include issues management, risk management and communication, crisis communication, organizational rhetoric, and corporate social responsibility.

WINNI JOHANSEN, PHD, is a Professor at the Centre for Corporate Communication at the School of Business and Social Sciences, Aarhus University, Aarhus, Denmark, and Director of the Executive Master's Program in Corporate Communication. She is co-editor of Crisis Communication, Handbook of Communication Series, Vol. 23 (2019). Her research areas include strategic communication, crisis management and crisis communication, public relations, organizational communication, and environmental communication.