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Persuasive Messages: The Process of Influence
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Persuasive Messages: The Process of Influence Hardback - 2007

by William Benoit; Pamela Benoit

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Reader reviews for Persuasive Messages: The Process of Influence

From the publisher

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
  • A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
  • Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
  • Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
  • Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
  • Lecturer resources available at www.blackwellpublishing.com/benoit

From the rear cover

Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages. This model, so often neglected in other texts on persuasion, places a special emphasis on audiences, and how they react to, or process, persuasive messages.

The book is split into four accessible parts: Key concepts, sources, and the relationship between attitudes and behavior; the Elaboration Likelihood Model; and the nature of ethics in persuasion


  • Designing effective persuasive messages, including refining purpose and message, and understanding and dealing with hostile and multiple audiences

  • Theories of persuasion, including consistency, social judgment, and reasoned action

  • Critical consumers of persuasive messages, discussing persuasion in advertising and in politics.

With its balance between theory and practice, the book works diligently to relate these concepts to the reader through diverse examples. Persuasive Messages makes it clear how students, as persuaders, can use the ideas from this book in the messages they create to achieve their goals.

Details

  • Title Persuasive Messages: The Process of Influence
  • Author William Benoit; Pamela Benoit
  • Binding Hardback
  • Edition Illustrated.
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell
  • Publication date 2007
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9781405158206 / 1405158204
  • Weight 1.44 lbs (0.65 kg)
  • Dimensions 9.85 x 6.92 x 1.06 in (25.02 x 17.58 x 2.69 cm)
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Persuasion (Rhetoric), Attitude change
  • Library of Congress Catalogue Number 2007028074
  • Dewey Decimal Code 153.852

Media reviews

Citations

  • Reference and Research Bk News, 05/01/2008, Page 169

About the author

William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.

Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.

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Persuasive Messages : The Process of Influence
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Persuasive Messages : The Process of Influence

by Benoit, Pamela, Benoit, William

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Persuasive Messages : The Process of Influence
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Persuasive Messages : The Process of Influence

by Benoit, Pamela, Benoit, William

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ISBN 10 / ISBN 13
9781405158206 / 1405158204
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Persuasive Messages: The Process of Influence
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by Benoit, Pamela

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Persuasive Messages
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Persuasive Messages

by Benoit, William; Benoit, Pamela,

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ISBN 10 / ISBN 13
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Persuasive Messages
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Persuasive Messages

by Benoit, William; Benoit, Pamela,

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ISBN 10 / ISBN 13
9781405158206 / 1405158204
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Persuasive Messages – The Process of Influence
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Persuasive Messages – The Process of Influence

by William Benoit/ Pamela Benoit

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ISBN 10 / ISBN 13
9781405158206 / 1405158204
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Persuasive Messages: The Process of Influence
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Persuasive Messages: The Process of Influence

by Benoit, Pamela; Benoit, William

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Hardcover
ISBN 10 / ISBN 13
9781405158206 / 1405158204
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Persuasive Messages
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Persuasive Messages

by Pamela Benoit William Benoit

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