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Persuasive Messages: The Process of Influence Hardback - 2007
by William Benoit; Pamela Benoit
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From the publisher
From the rear cover
Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages. This model, so often neglected in other texts on persuasion, places a special emphasis on audiences, and how they react to, or process, persuasive messages.
The book is split into four accessible parts: Key concepts, sources, and the relationship between attitudes and behavior; the Elaboration Likelihood Model; and the nature of ethics in persuasion
- Designing effective persuasive messages, including refining purpose and message, and understanding and dealing with hostile and multiple audiences
- Theories of persuasion, including consistency, social judgment, and reasoned action
- Critical consumers of persuasive messages, discussing persuasion in advertising and in politics.
With its balance between theory and practice, the book works diligently to relate these concepts to the reader through diverse examples. Persuasive Messages makes it clear how students, as persuaders, can use the ideas from this book in the messages they create to achieve their goals.
Details
- Title Persuasive Messages: The Process of Influence
- Author William Benoit; Pamela Benoit
- Binding Hardback
- Edition Illustrated.
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley-Blackwell
- Publication date 2007
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9781405158206 / 1405158204
- Weight 1.44 lbs (0.65 kg)
- Dimensions 9.85 x 6.92 x 1.06 in (25.02 x 17.58 x 2.69 cm)
- Category Language Arts / Linguistics / Literacy
- Library of Congress subjects Persuasion (Rhetoric), Attitude change
- Library of Congress Catalogue Number 2007028074
- Dewey Decimal Code 153.852
Media reviews
Citations
- Reference and Research Bk News, 05/01/2008, Page 169
About the author
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