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UX Strategy: How to Devise Innovative Digital Products That People Want
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UX Strategy: How to Devise Innovative Digital Products That People Want Paperback - 2015 - 1st Edition

by Jaime Levy

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From the publisher

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Details

  • Title UX Strategy: How to Devise Innovative Digital Products That People Want
  • Author Jaime Levy
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher O'Reilly Media
  • Publication date 2015-06
  • ISBN 9781449372866 / 1449372864
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9 x 6 x 0.6 in (22.86 x 15.24 x 1.52 cm)
  • Category Computers - General Information
  • Library of Congress subjects Web sites - Design, Human-computer interaction
  • Dewey Decimal Code 005.437

About the author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.

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UX Strategy: How to Devise Innovative Digital Products that People Want
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UX Strategy: How to Devise Innovative Digital Products that People Want

by Levy, Jaime

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UX Strategy: How to Devise Innovative Digital Products That People Want
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UX Strategy: How to Devise Innovative Digital Products That People Want

by Levy, Jaime

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UX Strategy : How to Devise Innovative Digital Products That People Want

UX Strategy : How to Devise Innovative Digital Products That People Want

by Jaime Levy

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UX Strategy : How to Devise Innovative Digital Products That People Want

by Jaime Levy

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UX Strategy: How to Devise Innovative Digital Products That People Want

UX Strategy: How to Devise Innovative Digital Products That People Want

by Levy, Jaime

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Paperback
ISBN 10 / ISBN 13
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O'Reilly Media, 2015. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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UX Strategy : How to Devise Innovative Digital Products That People Want
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UX Strategy : How to Devise Innovative Digital Products That People Want

by Levy, Jaime

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9781449372866 / 1449372864
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UX Strategy : How to Devise Innovative Digital Products That People Want
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UX Strategy : How to Devise Innovative Digital Products That People Want

by Levy, Jaime

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ISBN 10 / ISBN 13
9781449372866 / 1449372864
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UX Strategy : How to Devise Innovative Digital Products That People Want
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UX Strategy : How to Devise Innovative Digital Products That People Want

by Levy, Jaime

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ISBN 10 / ISBN 13
9781449372866 / 1449372864
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Description:
O'Reilly Media, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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UX Strategy : How to Devise Innovative Digital Products That People Want
Stock photo: cover may vary

UX Strategy : How to Devise Innovative Digital Products That People Want

by Levy, Jaime

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781449372866 / 1449372864
Quantity available
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Description:
O'Reilly Media, Incorporated. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
NZ$14.05
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UX Strategy : How to Devise Innovative Digital Products That People Want
Stock photo: cover may vary

UX Strategy : How to Devise Innovative Digital Products That People Want

by Levy, Jaime

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781449372866 / 1449372864
Quantity available
1
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Item price
NZ$14.05
Free Delivery to USA

Show details

Description:
O'Reilly Media, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
NZ$14.05
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