BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge
Stock photo: cover may vary

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth Hardback - 2012

by Sarah Petty; Erin Verbeck

Add to wish list

Reader reviews for Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big.
Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run a small business--
one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use this model, which is designed to maximize your advantages over the big-box stores and other discounting competitors.
You'll learn how to:

-- Build a brand that lays the foundation for you to charge what your offerings are worth.
-- Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
-- Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.
-- Throw traditional advertising to the wind and implement a boutique way of marketing to excel in this competitive business environment.
-- Learn the relationship-based sales skills needed to close every sale and have your clients clamoring for more.

The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners--restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.

Details

  • Title Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
  • Author Sarah Petty; Erin Verbeck
  • Binding Hardback
  • Edition [ Edition: first
  • Pages 180
  • Volumes 1
  • Language ENG
  • Publisher Greenleaf Book Group Press
  • Publication date 2012-04
  • Features Bibliography
  • ISBN 9781608322770 / 1608322777
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.7 x 5.9 x 0.8 in (22.10 x 14.99 x 2.03 cm)
  • Category Small Business/Entrepreneurship
  • Library of Congress subjects Success in business, Pricing
  • Library of Congress Catalogue Number 2011945096
  • Dewey Decimal Code 658.11

Media reviews

Citations

  • New York Times Book Review, 05/13/2012, Page 38

About the author

FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER

Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies.

Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.

Back to top↑

More Copies for Sale

Show all copies
Worth Every Penny - Buils a Business that Thrills Your Customers and Still Charge What You're Worth
Stock photo: cover may vary

Worth Every Penny - Buils a Business that Thrills Your Customers and Still Charge What You're Worth

by Sarah Petty and Erin Verbeck

  • Used
  • Good
  • Hardback
  • first
Condition
Good
Edition
1st Edition
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
Hudson's Bookstore
Item price
NZ$3.98
NZ$8.39 Delivery to USA

Show details

Description:
Austin TX: Greenleaf Book Grouip Press, 2012. 1st Edition . Hardcover. Good/Very Good. Hardcover in dust jacket Stated First Edition. Neat underscoring. 16 chapters under these headings: Boutique is a Business Model, Not a Gift Shop - Branding - Products, Services, and the Customer Experience - Price - Marketing & Selling - For those who haven't done it yet.
Add to wish list
Item price
NZ$3.98
NZ$8.39 Delivery to USA
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're...
Stock photo: cover may vary

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
Orion LLC
Item price
NZ$9.45
Free Delivery to USA

Show details

Description:
Greenleaf Book Group Press, 2012-04-24. hardcover. Good. 6x0x8.
Add to wish list
Item price
NZ$9.45
Free Delivery to USA
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're...
Stock photo: cover may vary

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
Gulf Coast Books
Biblio Top Seller
Item price
NZ$9.45
Free Delivery to USA

Show details

Description:
Greenleaf Book Group Press, 2012-04-24. hardcover. Very Good. 5x0x8.
Add to wish list
Item price
NZ$9.45
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
ThriftBooks
Biblio Top Seller
Item price
NZ$11.59
Free Delivery to USA

Show details

Description:
Greenleaf Book Group, 2012. Hardcover. Good. Disclaimer:Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
NZ$11.59
Free Delivery to USA
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Petty, Sarah; Verbeck, Erin

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
2
Seller
ThriftBooks
Biblio Top Seller
Item price
NZ$11.59
Free Delivery to USA

Show details

Description:
Greenleaf Book Group Press, 2012. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
NZ$11.59
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
ThriftBooks
Biblio Top Seller
Item price
NZ$11.59
Free Delivery to USA

Show details

Description:
Greenleaf Book Group, 2012. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
NZ$11.59
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Acceptable
  • Hardback
Condition
Acceptable
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
ThriftBooks
Biblio Top Seller
Item price
NZ$11.59
Free Delivery to USA

Show details

Description:
Greenleaf Book Group, 2012. Hardcover. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
NZ$11.59
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Erin Verbeck; Sarah Petty

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
6
Seller
ThriftBooks
Biblio Top Seller
Item price
NZ$11.80
Free Delivery to USA

Show details

Description:
Greenleaf Book Group, 2012. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
NZ$11.80
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're...
Stock photo: cover may vary

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Verbeck, Erin, Petty, Sarah

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
3
Seller
Better World Books
Biblio Top Seller
Item price
NZ$13.09
Free Delivery to USA

Show details

Description:
Greenleaf Book Group. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
NZ$13.09
Free Delivery to USA
Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're...
Stock photo: cover may vary

Worth Every Penny : Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Verbeck, Erin, Petty, Sarah

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781608322770 / 1608322777
Quantity available
1
Seller
Better World Books
Item price
NZ$13.09
Free Delivery to USA

Show details

Description:
Greenleaf Book Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
NZ$13.09
Free Delivery to USA
Show all copies
Back to top↑

Please wait a moment while we load the requested page.