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Advanced Introduction to Sustainable Competitive Advantage in Sales
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Advanced Introduction to Sustainable Competitive Advantage in Sales Hardback -

by Lawrence B. Chonko

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  • Title Advanced Introduction to Sustainable Competitive Advantage in Sales
  • Author Lawrence B. Chonko
  • Binding Hardback
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Edward Elgar Publishing
  • ISBN 9781839106491 / 1839106492
  • Category Business / Economics / Finance
  • Library of Congress subjects Selling, Sales management
  • Library of Congress Catalogue Number 2021933758

About the author

Lawrence B. Chonko, Professor of Marketing, College of Business, University of Texas at Arlington, US

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Advanced Introduction to Sustainable Competitive Advantage in Sales

Advanced Introduction to Sustainable Competitive Advantage in Sales

by Lawrence B. Chonko

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781839106491 / 1839106492
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Hardback. New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals. Key features include: * analysis of how sales leaders anticipate future events * focus on sales leaders emphasizing long-term customer relationships… Read more
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NZ$264.50
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Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions...
Stock photo: cover may vary

Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)

by Chonko, Lawrence B.

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  • Hardback
Condition
New
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Hardcover
ISBN 10 / ISBN 13
9781839106491 / 1839106492
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Edward Elgar Publishing Ltd, 2021. Hardcover. New. 139 pages. 8.75x5.50x0.75 inches.
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NZ$284.18
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Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions...
Stock photo: cover may vary

Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)

by Chonko, Lawrence B.

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ISBN 10 / ISBN 13
9781839106491 / 1839106492
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Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions...
Stock photo: cover may vary

Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)

by Chonko, Lawrence B.

  • New
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New
ISBN 10 / ISBN 13
9781839106491 / 1839106492
Quantity available
5
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Item price
NZ$245.75
NZ$7.12 Delivery to USA

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NZ$245.75
NZ$7.12 Delivery to USA
Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions...
Stock photo: cover may vary

Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781839106491 / 1839106492
Quantity available
3
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NZ$312.70
NZ$7.12 Delivery to USA

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. Hardback. New.
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Item price
NZ$312.70
NZ$7.12 Delivery to USA