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Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package

Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package

Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with
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Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package

by Kotler, Philip, Armstrong, Gary

  • Used
Condition
Used - Good
ISBN 10
0134796780
ISBN 13
9780134796789
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About This Item

Pearson Education. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
42352377-6
Title
Marketing : An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson EText -- Access Card Package
Author
Kotler, Philip, Armstrong, Gary
Book Condition
Used - Good
Quantity Available
3
Binding
Unknown
ISBN 10
0134796780
ISBN 13
9780134796789
Publisher
Pearson Education
This edition first published
2017-04

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