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Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with
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Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

by Armstrong, Gary; Kotler, Philip

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ISBN 10
0134796780
ISBN 13
9780134796789
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Pearson. 13. Acceptable. Acceptable. Heavy wear. Supplements included Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Bookseller's Inventory #
0134796780-7-1-13_116
Title
Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
Author
Armstrong, Gary; Kotler, Philip
Book Condition
Used - Acceptable
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1
Edition
13
Binding
Unknown
ISBN 10
0134796780
ISBN 13
9780134796789
Publisher
Pearson
This edition first published
2017-04

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