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Public Relations:  The Profession and the Practice

Public Relations: The Profession and the Practice

Public Relations:  The Profession and the Practice
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Public Relations: The Profession and the Practice Paperback - 2008

by Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth

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McGraw-Hill Education, 2008-11-18. Paperback. Good. Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has some wear, mostly corners and binding. Good.
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Details

  • Title Public Relations: The Profession and the Practice
  • Author Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Condition Used - Good
  • Pages 393
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Education, White Shelf
  • Publication date 2008-11-18
  • Illustrated Yes
  • Bookseller's Inventory # 026-02-00216
  • ISBN 9780073378879 / 0073378879
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.8 x 7.9 x 0.8 in (24.89 x 20.07 x 2.03 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations - United States, Public relations
  • Library of Congress Catalogue Number 2008045186
  • Dewey Decimal Code 659.2
  • Quantity available 1

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Reader reviews for Public Relations: The Profession and the Practice

From the publisher

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

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