Selling the Invisible : A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Seller
-
Dunfermline, Fife, United Kingdom
2 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Better World Books Ltd (GB)
- Bookseller's Inventory #
- 7108244-6
- Title
- Selling the Invisible : A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Book Condition
- Used - Very Good
- Quantity Available
- 2
- Binding
- Hardcover
- ISBN 10
- 1587990660
- ISBN 13
- 9781587990663
- Publisher
- Texere
- Place of Publication
- London
- This edition first published
- March 1, 2001