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Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals Hardback - 2001
by Stasiowski, Frank A
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- Hardback
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Details
- Title Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals
- Author Stasiowski, Frank A
- Binding Hardback
- Edition 2
- Condition New
- Pages 336
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, New Jersey, U.S.A.
- Publication date 2001-08-16
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- Bookseller's Inventory # DADAX0471407739
- ISBN 9780471407737 / 0471407739
- Weight 1.73 lbs (0.78 kg)
- Dimensions 10.18 x 7.04 x 0.82 in (25.86 x 17.88 x 2.08 cm)
- Size 7.30x0.87x10.08
- Category Architecture
- Library of Congress subjects Architectural services marketing - United, Engineering services marketing - United
- Library of Congress Catalogue Number 2001024236
- Dewey Decimal Code 720.68
- Quantity available 1
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From the publisher
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From the rear cover
Making smaller A/E/C firms more productive and more profitable
Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits.
Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to:
- Anticipate client needs and meet them in advance
- Narrow the target market and expand the client base
- Leverage core competencies to create powerful marketing tools
- Establish strategic partnerships
- Survive and thrive during an economic downturn
Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.
