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Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

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Marketing: An Introduction (11th Edition)

by Armstrong, Gary; Kotler, Philip

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  • good
  • Paperback
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ISBN 10
0132744031
ISBN 13
9780132744034
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About This Item

Prentice Hall, 2012-01-21. Paperback. Good.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0132744031
Title
Marketing: An Introduction (11th Edition)
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0132744031
ISBN 13
9780132744034
Publisher
Prentice Hall
Place of Publication
Usa
Date Published
2012-01-21

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