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Marketing: An Introduction

Marketing: An Introduction

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Marketing: An Introduction

by Armstrong, Gary; Kotler, Philip

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  • good
  • Paperback
Condition
Good
ISBN 10
0132744031
ISBN 13
9780132744034
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About This Item

Pearson College Div, 2012-01-21. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
SGS Trading Inc US (US)
Bookseller's Inventory #
SKU0062457
Title
Marketing: An Introduction
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
2
ISBN 10
0132744031
ISBN 13
9780132744034
Publisher
Pearson College Div
Place of Publication
Usa
Date Published
2012-01-21
X weight
43 oz

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SGS Trading Inc

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Franklin Lakes, New Jersey

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