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Marketing: An Introduction Armstrong, Gary and Kotler, Philip

Marketing: An Introduction Armstrong, Gary and Kotler, Philip

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Marketing: An Introduction Armstrong, Gary and Kotler, Philip

by Armstrong, Gary; Kotler, Philip

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0132744031
ISBN 13
9780132744034
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About This Item

Pearson College Div, 2012. paperback. Very Good. 8x1x10. Pages are clean with no markings. Ships promptly.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
LAYERBOOKS US (US)
Bookseller's Inventory #
NEBACK-00119-07-07-2023
Title
Marketing: An Introduction Armstrong, Gary and Kotler, Philip
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0132744031
ISBN 13
9780132744034
Publisher
Pearson College Div
Place of Publication
Usa
Date Published
2012
Size
8x1x10
X weight
43 oz

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LAYERBOOKS

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Millbury, Massachusetts

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